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    Retailer affiliate programs — how to join & earn

    Straight-talking guides to the biggest retail affiliate programs: which network each runs on, how commission and cookies work, and how to apply. Then turn your long affiliate links into one smart, trackable short link.

    home improvement

    The Home Depot

    Impact
    Up to 8%, tiered by category (home décor sits…
    1 day cookie
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    general merchandise

    Walmart

    Impact
    Standard program: roughly 1–4% by category (the…
    3 days cookie
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    general merchandise

    Target

    Impact
    Up to 8%, depending on the product category
    7 days (last-click) cookie
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    home improvement

    Lowe's

    CJ Affiliate (Commission Junction)
    Affiliate program (CJ): around 2%, with a…
    24 hours (CJ program) cookie
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    home goods

    Wayfair

    CJ Affiliate (Commission Junction)
    Around 5–7% across the catalogue
    7 days cookie
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    pet

    Chewy

    Partnerize
    Commonly around 4% per sale, plus a flat bonus…
    15 days cookie
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    electronics

    Best Buy

    Impact
    Roughly 1% on most products (some categories…
    1 day cookie
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    online marketplace

    eBay

    eBay Partner Network (in-house)
    A percentage of eBay’s revenue on the sale,…
    24 hours cookie
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    handmade & creative marketplace

    Etsy

    Awin (migrating to Rakuten Advertising in 2026)
    Around 4% for standard publishers (roughly 2%…
    30 days (about 7 days for purchases made in the Etsy app) cookie
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    global online marketplace

    AliExpress

    AliExpress Portals (in-house)
    Up to around 9% as a base rate, varying by…
    3 days (some channels / promotions report longer windows) cookie
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    sportswear & footwear

    Nike

    Awin / Impact (varies by region)
    Tiered by category, roughly 1–11% depending on…
    7–30 days, depending on region and network cookie
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    beauty & cosmetics

    Sephora

    Rakuten Advertising
    Commonly around 5% on qualifying sales, varying…
    24 hours cookie
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    travel & accommodation

    Booking.com

    CJ Affiliate
    A share of the commission Booking.com earns…
    Session-based (not a multi-day cookie) cookie
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    travel & accommodation

    Expedia

    CJ Affiliate / Partnerize (by region)
    Set per product
    7 days cookie
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    fashion

    ASOS

    Awin (Rakuten or Impact in some regions)
    Around 5% on a typical order, often higher for…
    30 days cookie
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    Related

    Amazon affiliate links by country

    One link that routes each shopper to their local Amazon store, tag intact.

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    Amazon Affiliate Link Generator

    Build correctly tagged Amazon links for 20 marketplaces.

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    How Smart Links work

    Country and device routing, QR codes, A/B testing and analytics — on every link.

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