Walmart runs two separate ways to earn: the standard Walmart affiliate program for sites and content publishers, and the newer Walmart Creator program built for social creators. They pay very differently, so which one fits depends on where your audience is.
Commission rates and tiers change — always confirm the current terms with the network before relying on a figure.
Decide which program fits: the standard affiliate program (sites, blogs, content) or Walmart Creator (social creators).
For the standard program, create a free Impact publisher account and apply to Walmart, where approval is often fast (around 24 hours).
Once approved, build tracked links and pull reporting from the Impact dashboard.
The creator/influencer route
A dedicated platform (creator.walmart.com) for TikTok, Instagram, YouTube and Pinterest creators, with personalised storefronts and social-first tools. Acceptance leans on strong engagement in Walmart’s core categories (home, fashion, electronics, baby, food).
Pay: Much higher on some categories (fashion, home décor and beauty can pay well into the double digits) for approved social creators.
Learn about Walmart CreatorImpact links are long and ugly, and they only ever point one place. Wrap your tagged Walmart link in a Geo-Smart-Link and you get a clean, short gsl.li URL you can change anytime — with a dynamic QR code, click analytics, and A/B testing behind it, on every plan.
Walmart runs stores in US, Canada, Mexico. Send each shopper to their local storefront from one link, with your tag for that market.
A tidy gsl.li link instead of a long tracking URL — and you can change where it points without re-sharing it.
Put your Walmart link on a video thumbnail, pin board or print — a scannable code that inherits the same routing and tracking.
Clicks by country, device and source, bots filtered — so you know which content drives your Walmart commissions.
Paste your tagged Walmart link to get a clean gsl.li short link with a dynamic QR code, click tracking, and country routing behind it.
Paste a link, add the redirection rules you need, and get a short link — free.
Program details are summarised from Walmart’s current affiliate program and can change — always confirm with the network before relying on a figure. Geo-Smart-Links is not affiliated with Walmart.
One smart link — short, trackable, country-routed, with a QR. Free to start.
Start free