beauty & cosmetics affiliate program

    The Sephora affiliate program — how to join & earn

    Beauty, skincare and makeup creators have an easy brand to work with in Sephora, whose affiliate program pays a commission on qualifying orders through your links. It is free to join on the Rakuten Advertising network. Sephora keeps separate stores for different countries (Sephora US, UK, France and more), so sending each reader to their own one matters for both conversions and getting the sale tracked.

    Network
    Rakuten Advertising
    Commission
    Commonly around 5% on qualifying sales, varying by category (some report up to about 10%)
    Cookie
    24 hours

    Commission rates and tiers change — always confirm the current terms with the network before relying on a figure.

    How to join the Sephora affiliate program

    1. 1

      Have an active beauty, skincare or makeup site, blog or channel with an engaged audience.

    2. 2

      Create a free publisher account on Rakuten Advertising and complete your profile.

    3. 3

      Apply to the Sephora program inside Rakuten; once approved, generate tracked links and grab creatives from the dashboard.

    Free to join; managed through the Rakuten Advertising network.
    Commission commonly around 5%, varying by product category.
    Short 24-hour cookie, so conversions need to happen quickly after the click.
    Separate Sephora country stores (US, UK, FR and more) each track and pay separately.
    Paid monthly once you meet the payout threshold (around $50).
    Once you’re in the program

    Turn your Sephora affiliate link into one smart link

    Rakuten Advertising links are long and ugly, and they only ever point one place. Wrap your tagged Sephora link in a Geo-Smart-Link and you get a clean, short gsl.li URL you can change anytime — with a dynamic QR code, click analytics, and A/B testing behind it, on every plan.

    Route by country

    Sephora runs stores in US, UK, France, Canada, Australia. Send each shopper to their local storefront from one link, with your tag for that market.

    Short & editable

    A tidy gsl.li link instead of a long tracking URL — and you can change where it points without re-sharing it.

    A dynamic QR

    Put your Sephora link on a video thumbnail, pin board or print — a scannable code that inherits the same routing and tracking.

    See the clicks

    Clicks by country, device and source, bots filtered — so you know which content drives your Sephora commissions.

    Sephora affiliate program FAQs

    Program details are summarised from Sephora’s current affiliate program and can change — always confirm with the network before relying on a figure. Geo-Smart-Links is not affiliated with Sephora.

    Make more from every Sephora link

    One smart link — short, trackable, country-routed, with a QR. Free to start.

    Start free