How to Redirect Visitors by Country (From a Single Link)

To redirect visitors by country, you create one smart link, set a default destination, then add a rule for each country that points it somewhere else. When someone taps the link, the link looks up their country from their IP address and sends them to the matching destination — or the default if no rule matches. You share a single short link; the routing happens automatically.

Here's the whole thing, start to finish.

The short version

Create a geo-targeted link and paste your main destination as the default.
Add a rule per country — for example US → your .com, UK → your .co.uk, Germany → your .de.
Everyone from a country you haven't added falls through to the default.
Share the one short link — in a bio, an email, an ad, a post, or a QR code.

That's it. There's no code to install and nothing for the visitor to do.

Why one link beats posting a different link per country

If you post separate links for each region, you have to know where each person is before they click — which you don't. One geo link solves that: the same URL works everywhere, and each visitor is routed the moment they tap it. Change a destination later and every place you've shared the link updates at once — no re-posting, no reprinting.

Common ways people use country redirection

Multi-region stores — send each shopper to the storefront where they can actually check out, in the right currency. See multi-country store links.
Affiliate links — point each country at its local Amazon marketplace (or other program) so commissions aren't lost on cross-border clicks.
Localised landing pages — show each region the right language or offer.
Regional promotions — run a different deal per market from the same link in your campaign.

How the country is detected

When the link is tapped, we look up the country for the visitor's IP address before redirecting. It's country-level (not a precise location), instant, and needs no permission prompt. That's exactly the granularity country routing needs.

Redirect some countries, block others

Redirection and blocking live on the same link. You can send the countries you serve to the right place and block the countries you don't — blocked visitors see a neutral "not available" page instead of your destination. Blocking is always evaluated first.

Set one up

Open the geo-targeting page, paste a destination, add a rule per country, and you've got a single link that routes the whole world. It's free to start — no credit card.

Frequently Asked Questions

How do I redirect visitors to different pages based on their country?

Create a smart link with a default destination, then add a rule for each country pointing at a different URL. When someone taps the link, their country is detected from their IP and they're sent to the matching destination; anyone from a country with no rule gets the default. You share one link for everyone.

Do I need to add code to my website?

No. The redirection happens on the link itself, not on your site, so there's nothing to install. That also means it works in places you can't add code — a social bio, an email, an ad, or a printed QR code.

How is a visitor's country detected?

From their IP address, looked up at the moment they tap the link. It's country-level detection (not a precise address), it's instant, and the visitor doesn't have to do anything or grant permission.

Can I also block some countries while redirecting others?

Yes. On the same link you can redirect the countries you serve and block the ones you don't. Blocked visitors see a neutral 'not available in your region' page, and blocking is evaluated before any redirect rule.